Marketing Management

A summary for the course Marketing Management (MM), given in year 1. I also sell a handmade summary for the literature of MM. The exam will mostly be lecture based and therefore doable without the literature, however, a question about literature is guaranteed for MM. Good luck on your exam! -Sophie

A summary of the literature for MM.

This document summarises how we exactly implement our strategy and articulate our positioning. This can be achieved through the 4P's strategy (product, price, place, promotion). This includes also additional readings as, how to stop consumers from focusing on the price, pricing to create share value.

the summary outlines how to make a successful STP, segmenting, targeting, and positioning. The content presents explicit explications of the procedural stages, case studies, practical implementation instances, and scholarly literature integration as rediscovering marketing segmentation, and analyzing customers perceptions.

summary of the first part of the marketing management course namely the 3C's analysis, the importance of this first analysis for a comapny in a competitive market. The topic is broaden with notes from reading regarding the concepts discussed in this first part ( e.g. coherence premium, competitive strategy, the customer decision journey)

introduction to the topic of marketing management, explaining why firms need to choose a good marketing strategy and the mistakes to avoid

Dit document bevat een samenvatting van alle lectures die gegeven werden tijdens het vak Marketing Management.

Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)

52 pages of Article summaries for the course ‘Marketing Management’ (BT1203). Includes all course required literature.

Complete summary of the contents of Marketing Management!